Based in midtown Manhattan, The Toy Foundation (TF) is an established 501(c)(3) children’s charity operating as a related foundation under the umbrella of The Toy Association (TA), a 501(c)(6) organization. The Toy Foundation mission is to promote play, and provide joy and comfort to children in difficult situations and to be the voice of the North American toy industry highlighting its charitable giving and social responsibility work. The Foundation maintains a staff of three supported by the 46 staff members and resources of the Association who remain committed to the advancement and success of the Foundation.
Established in 1961, and relaunched by The Toy Association in 2003, the Foundation represents the toy industry and maintains efforts to positively impact the lives of children. Through a new signature program conducted in partnership with the National Association of Children’s Hospitals and Related Institutes, the Foundation is supporting programs that serve children with severe illness or undergoing complicated medical procedures. Additional programs focus on young people enduring temporary placements in the foster care system, suffering from abuse or neglect, experien
...cing separation from a first responder or parent serving in the military, or this past year children whose lives have been disrupted by the COVID-19 pandemic. This year the Foundation is also focusing on working with company partners to create a job pipeline into the toy industry for underrepresented populations, one way the Foundation and industry combat inequity and racism.
With the support of the toy and play community and its generous donors, including toy manufacturers, retailers, distributors, and licensors, The Toy Foundation’s major toy distribution program, The Toy Bank, has provided $200 million in toys to 24 million children in need. The organization enjoys an excellent financial standing and sufficient reserves.
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